Starting a Business? Thought for the Day

Thought for the day:

if you are starting a business, the actual product or service only constitutes less than 10% of the elements necessary to make the business successful. The rest includes market research, marketing, funding, reassessing the product, getting early customers, creating associations, financial awareness, asking advice, testing new marketing ideas, seeking information, sweat, failures, persistence, determination to hit targets, and, overcoming negativity…

..adapted from a principle published by James Dyson.

Comment. So many people identify a product or service and assume the rest will happen !

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